A few years back, we expanded what we offer beyond payment processing. We've been working through our client list — quietly, no pitch — to share what's now under the same roof. Brock's note about updating the receipts brought your file across our desk this month. So we took a look at the digital side. Some of what we found is worth a conversation.
Twenty-five years in business. Two locations. A waiting list of repeat customers and a reputation that doesn't need explaining in this metro. By every measure that matters in a trade business, you've built something rare.
Then there's the digital side. Instagram: 162 followers, 21 posts in total. Facebook in roughly the same range. The website is a template that doesn't move the needle. Quote requests go to an inbox. Missed calls go nowhere. And here's the part that stood out the most — the install photos that are on the IG account are actually good. Real bays, real trucks, real before-and-after work. The content exists. It's just not being put anywhere that turns it into customers.
For a shop with the operational track record you have, that's a gap — and it's the kind of gap that doesn't show up on any P&L because you can't measure the customers who never found you. It also doesn't show up until you compare yourself to the shops that are actively taking that business. We did. The numbers are in the next section. Worth reading before you read anything else.
Quick context on why you're hearing from us about this. We've handled your payment processing for over five years through DropTheFee, with you on the Dejavoo platform that whole time. A few years back, we expanded our offerings — building out custom websites, CRM, automation, marketing systems — under the SüRJ brand. We've been working through our client list since, sharing what's now under the same roof with the operators we already serve. Not a cold pitch. Just a head-up to people we already work with.
Brock's note about getting the receipts updated brought your file to the top of the list this month. So we did what we always do before reaching out — pulled up the digital footprint, looked at how the business shows up online, mapped what's working and what isn't. The findings in this document are what came out of that review.
None of this is meant to throw stones. The shop is doing real work; we can see it in the merchant data. The point of this document is the gap between what the shop is and how it shows up to a customer who hasn't found you yet. That gap is fixable, and the way we'd fix it doesn't add anything to your day. Your guys keep doing installs. The system handles the rest.
Read it through. If it lands, we'll meet at the Edmond shop and walk through the rest in person.
That's not a marketing problem. That's a visibility problem. The shop is real. The work is real. The reputation is real. The install photos already exist on someone's phone. The pipe carrying any of that to new customers is what's broken — and it's the easiest part of the business to fix.
The shops eating into the OKC metro truck-accessories market right now aren't twenty-five-year operators with deeper experience than you. They're newer. They're smaller. They have less inventory and shorter customer lists. What they have is digital reach. Here's the side-by-side, pulled this week from public profiles.
Numbers pulled this week from each shop's public Instagram (or Facebook where noted). All comparisons are like-for-like — same platform, same metric.
Every truck owner in this metro who searches "bedliner near me" or "lift kit Edmond" sees those competitors first. Not because they're better at the install bay — they're almost certainly not. But because they're showing up, consistently, in the places where customers look. Every month that passes, they bank more reviews, more followers, more SEO equity, more name recognition. The longer this gap stays open, the more expensive it becomes to close.
The reason the competitive numbers in the previous section matter so much — and matter so urgently — is that the way customers find local businesses underwent a complete restructuring over the past two years. Most owner-operators haven't noticed because nobody told them. Here's what actually happened.
Twenty years ago, a customer found a truck shop by driving past it, asking a buddy, or opening the Yellow Pages. Ten years ago, they typed "bedliner near me" into Google. Today, that same customer might do any of these things:
"What's the best place to get a spray-in bedliner installed in Edmond, Oklahoma?" — The AI returns an answer based on shops with strong digital footprints. Shops with no content barely register.
The platform shows recent install videos, before-and-after posts, customer trucks. Your 21-post account has nothing to show. RAW Concepts has 480 posts to choose from.
Google now answers many searches with an AI summary at the top — pulled from sites with structured content, recent posts, and active review profiles. A static brochure site rarely makes it into the summary.
The first thing every customer sees. Recent reviews, recent photos, recent posts — or the absence of all three. Customers do not trust shops that look dormant.
You are not behind on the old curve. You are behind on a curve most owner-operators don't even know exists yet. The shops eating into your market — RAW, Axcel, Truck Accessories of Oklahoma — aren't winning because they're better installers. They're winning because they show up in the four places above, and you currently show up in none of them. The platform we're proposing is specifically designed to put Truck Gear into all four channels at once. Not as marketing campaigns. As infrastructure.
A site assessment from somebody who builds them — not a sales pitch. Read it as facts on the ground, not personnel commentary. We're describing what's there, why it costs money, and what should be different.
The current site uses a bright corporate blue against black, a marquee text strip scrolling at the top, and stock truck photography. That visual language was current in 2015. The truck accessories category — your category — has moved hard toward dark, industrial, video-driven design. Customers buying Ranch Hand bumpers and spray-in liners are buying an aesthetic. Yours doesn't match the product on your shelves.
The footer credits a developer whose own website — davidjacob.com — has been a Hostinger placeholder reading "Coming Soon, new WordPress site is being built" for an indeterminate period. There's no portfolio, no business presence, no support relationship to fall back on. When something needs fixing, scaling, or rebuilt for the rebrand — there's nobody on call.
Edmond and Shawnee are arguably your biggest competitive advantage — most independent truck shops have one location. Your site treats the second location as a phone number in the header strip and a buried map at the bottom. Each location should have its own landing experience, its own team photos, its own hours, its own driving directions, and its own booking flow. Right now they share everything and stand for nothing distinctly.
"Get a Quote" appears five times across the homepage. It links to a contact form. The form sends an email to an inbox. There's no automatic confirmation to the customer, no SMS reply, no follow-up sequence if the customer doesn't hear back, no ticket created in any system. Every quote request that doesn't get answered within a few hours is a lost sale that nobody is tracking.
You install bedliners, hitches, and bumpers on appointment. Every install requires a customer to either call during shop hours or fill out a form and wait. The customer who decides at 11pm Tuesday that they want a liner installed Saturday morning — there's no way for them to book it. They go to whoever has online booking, and the next morning you don't know they ever existed.
Truck Gear of Edmond's Google Business Profile shows 39 reviews at 4.7 stars — over 25 years of operation. That works out to roughly 1.5 reviews per year. The site itself displays five testimonials, all genuine and positive, but handpicked and old. There's no automation requesting reviews from customers after their install is complete. Google's local ranking algorithm rewards review velocity, not review history. A shop doing dozens of installs a month should be earning reviews weekly. Yours isn't, because nothing is asking customers to leave them.
Walk into your Edmond bay and you see twenty-five years of craft, real installs in progress, customer trucks pulling out, the smell of fresh spray-in. The website doesn't carry any of that energy. A first-time visitor lands on the site and gets generic stock photography and brochure copy — no sense that this is one of the longest-running, most experienced truck shops in the OKC metro. The shop's reputation is doing all the work; the website is along for the ride.
The hero image is a stock empty bedliner. The bedliner section uses a phone-camera shot of a purple truck that doesn't represent your typical customer. Product brand logos are arranged in a polite grid that every truck shop in America also has. None of it shows the actual craft of what happens at your shops — sparks flying, install bays in motion, finished trucks pulling away. That photography exists; the site doesn't have any of it.
Most of what's broken about a brochure website isn't the site itself — it's everything around it that's missing. The customer who fills out a quote form at 9pm on Tuesday. The customer who calls Saturday morning when nobody's at the desk. The customer who got a great install last week and would happily leave a five-star review if anyone asked. Those are leaks, and right now nothing's plugging them.
A platform plugs those leaks automatically — without adding work for you or your guys. The shop keeps running the way it runs. The system handles the back-and-forth in the background.
The monthly subscription pays for the system that does the work in the background — answering missed calls with an automatic text-back, confirming quote requests in seconds, sending appointment reminders so customers don't no-show, asking happy customers for Google reviews, and notifying the right shop instantly when a lead comes in. Nothing for you to log into. Nothing to remember. The platform just runs. Your job stays the same: install great work. The platform handles the customer side.
A platform engagement, not a website project. The work happens in this order, with the high-value items first.
A custom-built site at truckgearok.com (or the domain of your choice) — dark, industrial aesthetic, condensed display type, real photography of your shops and your installs. Two distinct location landing experiences with their own hours, team, and booking flow. No template, no Elementor, no powered-by footer credit from a vendor who isn't there anymore.
A real-time install scheduling tool integrated into the site. Customer picks the location, picks the install type (spray-in liner, hitch, bumper, lighting, multi-service), picks an open time slot. Both shops' calendars are on one system. Confirmation goes to the customer instantly, the shop gets notified instantly, and the appointment lands in your CRM with all the details.
Every quote request triggers an automatic confirmation to the customer within sixty seconds, an internal alert to the right shop, and a follow-up sequence — text and email — if the customer doesn't get a response from your team within four hours. No quote falls through the cracks. Every lead is logged and tracked from first contact to closed install.
Every completed install triggers a Google review request to the customer twenty-four hours later — clean text message, single tap, location-specific. Edmond's reviews go to Edmond's Google profile, Shawnee's go to Shawnee's. Compounded over twelve months, this single mechanism typically moves a shop from a handful of reviews to dozens of new ones, which is the single largest local-SEO ranking factor.
This is the one most shops underestimate. Every time someone calls and the line is busy, or it's after hours, or your guys are heads-down on an install — the platform automatically texts that caller within seconds. "Hey, this is Truck Gear, sorry we missed you. What can we help with?" Most of those callers respond. A meaningful percentage of them become bookings that would have otherwise gone to a competitor. Optionally pairs with Voice AI that can answer simple questions and schedule installs without a human picking up.
Customer records unified across both shops, but with location tagging so marketing can be targeted per location. Edmond promotions to Edmond customers, Shawnee promotions to Shawnee customers — and unified visibility for ownership across the whole business. SMS and email campaigns ready to deploy: seasonal promotions, fleet outreach, win-back for dormant customers, install reminders.
The platform gives you a single dashboard for posting to Instagram and Facebook from both shops. Snap a phone photo of a finished install, type a quick caption, hit post — it goes everywhere at once. No logging into separate apps, no remembering which account is which. Caption templates included so the team isn't writing from scratch each time. If you decide later that you'd rather hand the social work off entirely, we offer a managed add-on for an additional monthly fee — but most shops your size handle it in-house once the friction is removed.
The reason most truck shop websites underperform isn't the design. It's that they're treated as digital business cards — something to look at, not something that does work. The SüRJ Platform is the opposite: a single integrated system where the website, the booking, the CRM, the SMS, the email, and the marketing automation all run together, behind one login, owned by you.
Built on four principles we apply to every engagement, regardless of industry:
Decisions before tactics. Where the business is going, what the customer journey actually is, and what's worth building.
Real measurement of what's working. No vanity metrics. We track what drives bookings and what doesn't.
Tied to outcomes, not deliverables. The point isn't a pretty site — it's more booked installs, faster.
The platform evolves with your business. We're a vendor that's still here in twelve months, twenty-four months, longer.
The "Ask Riggs" widget in the bottom-right corner of this page is purpose-built for this proposal. Riggs can answer questions about anything you're reading here — the findings, the recommendations, the engagement scope, what's included — as well as the underlying topics: how the platform works, how missed call text-back routes to your shop, how the social management dashboard handles two locations, and how all of it applies to Truck Gear specifically.
Riggs runs around the clock. Ask anything you'd ask in the meeting. This is the same kind of intelligent assistant we'd build into your own customer-facing site — available to your prospects 24/7, answering questions about installs, pricing, scheduling, and product fitment without anyone at the shop having to pick up the phone.
A small example of the kind of intelligent operational tool we build into client systems.
Most of this document has been about today — missed calls, lost quotes, customers who never found the shop. Real money, recovered now. But there's a second conversation worth having, and it's the one most operators don't think about until it's too late: what is the business worth when you decide to step back from it.
Twenty-five years in, that's not a hypothetical question. At some point — ten years, fifteen years, when the right offer comes along — somebody is going to ask what Truck Gear is worth. The answer to that question is shaped almost entirely by what the buyer can see, not by what's locked inside the owner's head.
A small business broker will tell you the same thing in plain language: two shops with twenty-five years of trade reputation but no documented systems are worth meaningfully less than two shops with the same reputation plus a working platform behind them. The difference is often six figures of enterprise value, sometimes more. The platform we'd build isn't just a marketing investment — it's a documentable, transferable business asset that grows with the shop and sells with it.
The price tag for what we've described — the today value, the long-term asset value, the competitive ground we'd reclaim — is intentionally set as a loyalty rate for clients we already serve through DropTheFee. This is the same engagement we deliver to operators paying significantly more.
We come to you. Edmond shop, whatever day works this month. We walk through the findings live, answer questions, and tell you exactly what we'd do in the first thirty days. Every month this conversation gets pushed, the competitive gap widens. No deck. No pitch. Just the work and the timeline.
Or call directly · (405) 913-1956